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Services offered by
Website Assessment and Review |
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Website Assessment and Review
A comprehensive review of your website structure and contents to determine how accessible your site and content are to search engines. An overview of your current keywords and meta-tags including image 'alt' tags. An assessment of your internal and external links, image file sizes, and other factors that Google and other search engines consider when determining how to rank and index your site. You will receive a detailed report on the present condition of your website as well as recommendations to enable you to improve and enhance your website's performance with search engines.
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Search Engine Placement Analysis
A detailed analysis of your website's current placement with search engines. Multiple search engines will be queried for a number of search terms and key phrases to determine how your site ranks for a range of relevant keyphrases and keywords.You will receive a comprehensive report showing you what your site looks like in search listings, detailing how your site ranks with specific search engines for a range of terms. I can help you determine how many search engines(usually 10 or 20) and which ones to analyze; as well as which search terms and keyphrases may be most productive to analyse your websites placement for.
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Website Traffic Analysis
A thorough review of your recent website traffic to determine your traffic sources. An analysis of the keywords and phrases that are shown to be effective in drawing traffic into your website.A website traffic analysis is usually performed both before and after keyword marketing projects. The initial traffic analysis will determine what keywords are currently most useful to you, and will help inform the direction of the keyword market research. The second traffic analysis - usually two to three months later, will determine the results of the changes and inform future planning for keyword strategies. Note about traffic statistics: some website hosting servers provide excellent and detailed traffic stats and some do not - if your present website traffic data does not meet your needs I can suggest some solutions. Without good traffic data, it's very challenging to assess the success of your website or your search marketing strategy. You will receive a report based on the website traffic data available for your site.
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Keyword Analysis
A Website Assessment and Review will provide information about your website's current keywords and keyphrases, and a Website Traffic Analysis determines how effectively your site content supports those words. Once you have a good picture of the current state of your website, you can plan a keyword marketing campaign, and that starts with a Keyword Analysis. The keywords and phrases that are currently drawing traffic into your site will be researched to provide you with information on how frequently those terms are being used in searches. As well, which similar terms may be more frequently used, or what terms are more pertinent to your target market and/or geographic area. You will receive a detailed report on the value of your current keywords, and recommendations for additional keywords and phrases that can help your site draw more specifically qualified website traffic through search engines.
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Keyword Market Research
If your website is still in the planning stages, you can benefit greatly from keyword market research. Similar to Keyword Analysis, Keyword Market Research provides detailed and comprehensive keyword research, but without reference to an existing website. You will receive a detailed report on keywords that relate to the topic of your website, detailing which keywords and phrases are most frequently used in searches and most hotly contested amongst your competitors. You will also receive suggestions for an initial keyword/keyphrase strategy that will help your site get off to the right start immediately.
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Search Market Research
A more general overview than Keyword Market Research, a Search Market Research program provides you with information about your competitors, both 'real' and 'virtual'; real being the companies that are selling similar products/services, and virtual being unrelated companies that compete for your keyphrases, and are showing up in searches for your site.How competitive is search in your industry or sector? Are your competitors paying for keyword advertising or are they mostly using organic search techniques? Are they managing their keyword campaigns effectively, or are they paying for search terms that no one is using? This research can be tailored to your needs, and provides a detailed overview of your competition for search in your market. This service is most useful to clients who are planning to expand their business into a new field or market, or people considering acquiring a business or launching one, although this can be beneficial to existing and longstanding websites as well.
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Competition Assessment/Competitor Research
Is there one website that consistently outrank's your site? Or one competitor you struggle to out-rank? This service is for you! By reviewing your competitors website and search engine rankings a great deal can be determined about their online marketing strategy. You will receive a detailed report on your competitors website, search engine ranking and keyword strategy, and suggestions on how you can compete against their site more effectively. This is done entirely with publicly available information, no 'hacking' or invasive procedures will be used.
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More Services for Websites
Website Design, image optimization, content development planning and more. For more information about website design by Andrea Goodman please visit AGWebServices - www.agwebservices.com
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Just Ask
Still confused about what service is right for your website? Need a service you don't see listed here? Please just ask! I'm always interested in new projects and challenges, and if your website requires skills that are outside my area of expertise, I will let you know! I'm fussy, I don't just want clients, I want happy clients.Please send me an email at: Andrea@SearchSuccessEngineered.com
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Email: Andrea@SearchSuccessEngineered.com | |
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